Aurora Pharmaceutical Holds Off on Price Increases Amid Rising Tariffs and Economic Pressure
NORTHFIELD, Minn. – April 28, 2025 – Aurora Pharmaceutical delays price increases until at least July 1, 2025. In this decision, rising tariffs and economic pressure affect many sectors. The company acts to help producers, ranchers, and pet owners feeling financial strain.
Aurora Pharmaceutical was founded by veterinarians. Its leader, CEO Dr. Mike Strobel, is a veterinarian who grew up on a cattle farm. He knows hardship from farming. He leads the company with care for customers in animal health. Dr. Strobel sees that costs for supplies and services rise every day.
"Our customers are the heartbeat of this industry," said Dr. Strobel. "I face the pressures of producers and pet owners myself. Now is not the time for price hikes. It is the time to support those who care for animals every day."
Recent surveys show that nearly 30% of pet owners delay or skip preventive care. They avoid medications for heartworm and flea and tick treatments because expenses are high. Agricultural producers also struggle. Tariffs on imported goods force them to decide on expensive livestock care.
Aurora Pharmaceutical will cover rising costs for now. "We may revisit this later," Dr. Strobel said. "But today, we choose to help our customers. We give them a break in a tough economy because they deserve that."
This choice shows the company’s deep care for accessible animal health products. The team at Aurora is made of people who have faced the challenges in agriculture and pet care themselves.
About Aurora Pharmaceutical
Aurora Pharmaceutical, based in Northfield, Minnesota, makes high-quality, reliable, American-made animal health products. Founded by veterinarians, it serves livestock producers, pet owners, and veterinary professionals across the nation. For more information, visit AuroraPharmaceutical.com.
Additional Information
This news came through a PR Newswire release. Industry professionals and concerned pet owners are taking notice. Aurora Pharmaceutical’s decision is not just a business move; it is a moral commitment to the community in hard times.
As events evolve, Aurora Pharmaceutical stays focused on its mission. It supports those who care for animal health and works hard to keep quality care within everyone’s reach despite economic challenges.
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