Rover Unveils True Cost of Pet Parenthood Report for 2025
Pet Costs on the Rise Amid Economic Challenges
SEATTLE, March 18, 2025 – Rover leads the online pet care market. Today it released its sixth edition of the True Cost of Pet Parenthood Report. The report shows the true financial cost of owning a dog or a cat. Pet parents now face rising expenses.
Rising Costs for Pet Ownership
The report finds that a 10-year-old dog costs about $34,550 in a lifetime. A 16-year-old cat costs around $32,170. These numbers depend on breed, size, health, and lifespan. Inflation and new tariffs push prices for pet goods and services higher in 2025. Pet expenses rise by 7% for dogs and 10% for cats this year. The report lists cost increases as follows:
- Veterinary fees: up by 11%
- Pet cleaning supplies: up by 183%
- Grooming supplies: up by 20%
- Treats and chews: up by 85%
More than a quarter (28%) of pet parents worry about buying essential pet items. Half (52%) fear tariffs will drive costs even higher.
Adoption Costs and Trends
The report also shows that adoption costs fall. In 2025, getting a new dog costs between $1,150 and $4,420. A new cat costs between $750 and $2,715. Adoption fees drop by 19% for dogs and 16% for cats. This change makes shelter adoption a better deal.
“Every day, I learn that pet parents face two truths: rising costs and unwavering love for their pets,” says Dr. Rebecca Greenstein, a Rover Pet People Panelist. “While lifetime costs can overwhelm, the love is priceless.”
Budgeting and Financial Preparedness
The report stresses careful budgeting for pet care. Nearly 69% of pet parents use a big part of their budget on pet food and treats. Many now adjust their spending. 33% cut costs in other areas for their pets. 25% change their lifestyles to reduce pet costs.
At the same time, 34% say pet spending is the last item they would cut when funds grow tight. Two-thirds (68%) seek products that match the quality they enjoy. 20% value higher-quality pet items.
Legal and Emergency Considerations
More pet parents plan for the future. About 21% include pets in legal documents like wills. Another 40% plan to do so soon. Nearly half (44%) wish for more tax benefits for pet owners.
When emergency pet costs arise, 31% set aside money for unplanned vet visits. 30% make a budget and track each expense.
Regional Insights on Pet Costs
The report breaks down pet care costs by city. The top ten most affordable cities include:
- Parsons, KS
- Lawton, OK
- Anniston, AL
- Springfield, MO
- Tupelo, MS
- Evansville, IN
- Jonesboro, AR
- McAllen, TX
- Beckley, WV
- Dayton, OH
The ten least affordable cities begin with:
- Manhattan, NY
- San Francisco, CA
- Greenwich, CT
- Seattle, WA
- Honolulu, HI
- Bethesda, MD
- Anchorage, AK
- Boston, MA
- Portland, ME
- Hoboken, NJ
For full details, the report is available on Rover’s website. It holds complete data on the cost differences between cities for pet parents.
About Rover
Rover began in 2011. Headquartered in Seattle, it is now the world’s largest marketplace connecting pet parents with trusted pet care providers. Services include overnight boarding, in-home pet sitting, doggy daycare, dog walking, and more.
To create the True Cost of Pet Parenthood Report, Rover surveyed 1,000 U.S. pet parents. The report looked at adoption, veterinary care, supplies, and living costs in many regions.
For more information, visit Rover's website.
For media inquiries, please contact:
Kristin Sandberg
Email: pr@rover.com
Phone: 360-510-6365
contact mindful ai media creations here: mindfulaimedia@gmail.com
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