Aurora Pharmaceutical Stays Committed to Consumers by Delaying Price Increases Amid Economic Challenges
Northfield, Minnesota—April 28, 2025 – At Northfield on April 28, 2025, Aurora Pharmaceutical acts boldly. Amid rising tariffs and strong economic pressure in the animal health field, the firm holds off on changing its prices until July 1, 2025. Many companies pass extra costs to buyers, but here the decision keeps prices steady.
Commitment to the Animal Care Community
CEO Dr. Mike Strobel guides Aurora Pharmaceutical. As an experienced veterinarian, he knows the struggles of animal producers. The company works close with producers, ranchers, and pet owners during hard times. Dr. Strobel explains, “Our customers are the pulse of this field. I have felt the pressure that producers and pet owners bear. Now is not the time for change. It is the time to stand by those who care for animals each day.”
Recent surveys show that 30% of pet owners delay or skip preventive veterinary care. Their costs grow for key medications like heartworm and flea/tick treatments. Many farmers also face tariff-induced expenses. They must choose which livestock care to fund.
Absorbing Costs for the Greater Good
While other firms shift rising costs onto buyers, Aurora Pharmaceutical holds these expenses inside the company. Dr. Strobel says, “We may revisit this later. Today, though, we put our customers first. We give them extra room when money is tight. They truly deserve that.”
This firm promise shows Aurora Pharmaceutical cares to offer simple animal health solutions. Grounded in real knowledge of the industry, the company eases the economic stress on its clients. Its plan helps keep animals healthy without adding price pressure.
About Aurora Pharmaceutical
Founded by veterinarians, Aurora Pharmaceutical is based in Northfield, Minnesota. The company shines in the animal health field with high-quality, American-made products. It serves livestock farmers, pet owners, and veterinary experts, giving them the support they need to care for animals well.
For more information about Aurora Pharmaceutical and its commitment to animal health, visit AuroraPharmaceutical.com.
As the economy stays rough, Aurora Pharmaceutical’s choice shows a strong effort to keep customer trust and loyalty. The firm always puts its customers’ needs first.
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