Aurora Pharmaceutical Pauses Price Increases to Support Customers Amid Economic Challenges
NORTHFIELD, Minn. – April 28, 2025 – Aurora Pharmaceutical has paused price increases. The company supports both farmers and pet owners. It will not raise prices for its animal health products until at least July 1. Rising tariffs have boosted the cost of imported ingredients. Many companies in animal health feel this effect.
CEO Dr. Mike Strobel leads the decision. He is a veterinarian with farming roots. Aurora Pharmaceutical now puts customers first. The company sees the strain on producers, ranchers, and pet owners. It offers a steady hand in a tough market.
"Our customers are the heartbeat of this industry," said Dr. Strobel. He feels their pressure. He has been there himself. Now is not the time to change prices. The focus is support for those who care for animals every day.
Recent data shows almost 30% of pet owners delay preventive vet care. They skip necessary medications like those for heartworm and flea/tick prevention because costs rise. In agriculture, tariffs force some farmers to choose between costs and caring for livestock.
Aurora Pharmaceutical stands apart in the animal health market. It is American-made and veterinarian-founded. The company will take on cost increases for now. This choice shows its commitment to accessible animal healthcare.
Dr. Strobel said that the pricing plan may change later. Yet today he stresses that customer needs matter most. "We want to give our customers some breathing room in a difficult economy. They deserve that," he said.
The company remains committed to animal health. Its decision shows it understands the industry from real experience.
About Aurora Pharmaceutical
Aurora Pharmaceutical is based in Northfield, Minnesota. It makes high-quality, durable animal health products. The company supports livestock producers, pet owners, and veterinary professionals across the United States. More information is available on their official website, AuroraPharmaceutical.com.
For media inquiries or to view the original press release, you can visit PR Newswire.
Aurora Pharmaceutical navigates today’s economic challenges by focusing on its customers. It stays true to its mission: to support animal health with clear, local choices that matter.
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