Pet Ownership at Risk: 52% of Owners Fear Tariffs Will Make Caring for Pets Too Costly

Concerns Grow Among Pet Owners Over Rising Costs Amid Tariff Threats

SEATTLE — A report shows that over half of U.S. pet owners worry. They fear that new tariffs will push pet costs even higher. Inflation adds strain to family budgets, so many struggle to pay for pet care and supplies.

Rover’s "True Cost of Pet Parenthood Report 2025" says 28% of pet parents feel anxious. The survey asked 1,000 pet owners. It shows costs from the moment of adoption to care throughout a pet’s life.

Rising Financial Burden of Pet Care

Pet care costs can overwhelm families. Rover finds that a ten-year-old dog costs around $34,550 in a lifetime. A sixteen-year-old cat may cost roughly $32,170. As pets live longer, costs grow too. Treats and chews may jump by 85%. Vet services might rise by 11%. Cleaning supplies can go up by as much as 183%.

Dr. Rebecca Greenstein, a veterinarian and Rover pet panelist, explained, "I see pet parents every day. They worry about higher pet costs, but they never lose their love for their pets." She stressed that careful budgeting and preventive care help keep pet care manageable.

Changing Consumer Behavior

The survey finds that pet owners are buying differently. About 69% spend most of their money on pet food and treats. One in four has chosen cheaper options. Still, 68% look for pet products that match the quality they want. Even with high costs, 34% say pet spending is one of the last expenses they would cut. Thirty-three percent report cutting back on groceries and entertainment to care for their pets.

The Canadian Perspective

Canadian pet owners face similar challenges. Dog owners there might spend up to $53,935 during a pet’s life. Cat owners could spend around $73,585. Annual costs range from $930 to $4,020 for dogs and from $930 to $2,400 for cats. More Canadian owners (55%) now prefer locally made pet products, even if prices are higher.

Inflation and tariff worries force both U.S. and Canadian pet owners to brace for more expensive pet care. They now must make tough choices to support their furry friends.

For more insights, read Rover's full report on the True Cost of Pet Parenthood.

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