Rover's 2025 Report Reveals Rising Costs of Pet Parenthood
SEATTLE, March 18, 2025 — Rover is the world’s largest pet care marketplace online. Rover released its sixth annual True Cost of Pet Parenthood Report. The report shows that pet care costs rise. Higher prices come from inflation and new tariffs. Pet parents face steeper bills in 2025. ## Increasing Financial Burden for Pet Owners
Dog parents see that a 10‐year-old dog costs about $34,550 in a lifetime. Cat owners see costs of around $32,170 for a 16‐year-old cat. The report finds that pet owners may see costs go up by 7% for dogs and 10% for cats. Healthcare costs also rise. Veterinary fees may go up by 11%. Grooming supplies may jump by 20%. Pet cleaning products may cost 183% more. Pet parents also spend 85% more on treats and chews than last year.
More than half of pet owners (52%) worry that tariffs will push costs even further. Dr. Rebecca Greenstein, a panelist at Rover Pet People and owner of Kleinburg Veterinary Hospital, said, “Inflation affects the economy. Pet owners must understand the full costs of caring for their furry friends.”
Adoption Costs on the Decline
Rising pet care costs contrast with lower adoption fees. In 2025, dog adoption costs range from $1,150 to $4,420. Cat adoption costs average between $750 and $2,715. Adoption fees drop by 19% for dogs and 16% for cats. Lower fees may show that fewer pets are being adopted. For pet parents, these changes mean more budget-friendly options.
Insights from Pet Parents
The report used data from 1,000 U.S. pet owners. Many pet parents (69%) share that food and treats form the largest part of their budget. One in three pet owners cuts spending on groceries and entertainment to afford pet essentials.
Pet owners care about quality. Most (68%) choose products that match the quality they pick for themselves. Only 21% focus on cost or size when choosing a pet.
Preparing for the Future
Rising costs force pet parents to find new ways to manage money. Over a third have not looked for ways to lower pet expenses. Some need guidance to budget for pet care. Few pet owners (21%) include their pets in legal plans, though 40% plan to do so later.
Affordability Across the Nation
The report finds that pet costs vary by location. Cities like Parsons, KS and Lawton, OK are affordable for pet parents. In contrast, Manhattan, NY, and San Francisco, CA are costly. Geography makes a difference in pet care prices.
The True Cost of Pet Parenthood Report helps pet parents understand the financial landscape in 2025. To learn more details—including which cities are most and least expensive—visit Rover’s official website.
For further information, you can reach out to:
Kristin Sandberg
pr@rover.com
360-510-6365
Pets bring joy and love into our lives. Knowing the costs to care for them is important. The report shows current trends and reminds us that the bond between pets and their owners is priceless.
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