Petbarn Launches Innovative AI-Powered Pet Care Assistant, PetAI
Sydney, Australia — Petbarn is Australia’s top pet care retailer. It also belongs to the Greencross Pet Wellness Company. Petbarn now unveils PetAI. This tool uses generative AI to give pet advice. It also suggests products. Petbarn worked with Microsoft and Insight Enterprises on this project.
The Launch of PetAI
PetAI launched on Petbarn’s website in October 2024. Thousands of customers now use it. The tool also lives within the Petbarn App. With PetAI, pet owners manage pet health and care in a smooth, AI-driven way.
Mark Norris serves as the Chief Information Officer at Greencross. He says PetAI lifts our customer experience. He states, “PetAI gives pet owners expert advice and personal solutions. It offers knowledge from Petbarn and Greencross Vets.” He adds that working with Microsoft and Insight makes the service unique. It helps pet parents across Australia. Many customers already engage with PetAI.
Tailored Advice for Pet Owners
Pet ownership can be hard. Owners walk dogs, book vet visits, groom pets, and feed them. PetAI makes these tasks easier. Petbarn has added it to both the website and the app. This step builds on the support at Petbarn stores and Greencross Vets clinics.
PetAI uses Microsoft tools. It runs on the Azure OpenAI Service, Azure AI Search, and Azure App Service. These tools let PetAI offer personal and clear advice. It meets each pet’s health and joy needs.
Answering Pet Owners' Quirky Questions
Petbarn listens to pet questions. Owners ask both usual and odd queries. PetAI helps by answering a wide range of questions. It covers issues from health to training tips. For example, Australian pet owners have asked:
- “Is it safe for my dog to eat Vegemite toast?”
- “When do puppy teeth fall out?”
- “How can I stop my cat from climbing the Christmas tree?”
- “What’s the best way to train my puppy not to chew on furniture?”
- “What’s the best way to introduce my puppy to other dogs?”
Sarah Carney is the National Chief Technology Officer at Microsoft Australia and New Zealand. She praises Petbarn for being the first retailer in the region to use Microsoft’s generative AI on a large scale in the retail space.
Collaborative Development of PetAI
PetAI came from a shared work process. The project began with a virtual discovery session and a Microsoft-led workshop. In these sessions, Greencross saw where AI could help in customer services. They began to form an AI plan.
Working with Insight, Greencross built key parts such as a retrieval augmented generation capability and a multi-agent model. These parts enable PetAI to handle complex queries. They also make tasks like customer bookings and product management easier.
Veli-Mati Vanamo is the Chief Technology Officer for Asia Pacific at Insight. He notes that AI can change retail. He says, “PetAI shows how real AI tools reshape the way businesses speak to customers.” He looks forward to more innovations.
Conclusion
Petbarn uses new technology like PetAI. It seeks to give clear, expert pet advice at the owner’s fingertips. The company leads in pet care retail. Petbarn aims to help both pets and their owners live better and happier lives.
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