Saturday, February 22, 2025

Pawsitive Pet Wellness: The AI-Powered App for Monitoring Your Pet’s Health & Happiness

Pawsitive Pet Wellness: The AI-Powered App for Monitoring Your Pet’s Health & Happiness

Rapid Growth in the Global Pet Fitness Care Market

In 2023, the global pet fitness care market reached a value of USD 5.9 billion. Analysts expect it to grow at a CAGR of 6.4% from 2024 through 2032. Technology now drives this market. Fitness trackers and health-monitoring software help pet owners see pet activity and health up close.

Growth Drivers

Pet ownership rises every day. This increase makes people spend more on pet healthcare. Spending goes to veterinary care, medications, treatments, and tailored wellness plans to keep pets healthy. Veterinary groups now back exercise and agility training. They urge owners to use fitness products and services.

Pet fitness care now means direct activities to boost pet health. Agility training, gym sessions, aquatic therapy, and yoga classes help pets stay fit. New equipment, like treadmills and agility gear, brings structured exercise closer to each pet.

Addressing Pet Obesity

Pet obesity now grows fast. Extra weight causes health issues such as diabetes and joint pain. These issues can cut a pet’s life short. The 2024 UK Pet Obesity Statistics by Dogster show that 1 in 14 dogs and 53% of cats in the UK carry extra weight. These numbers make the need for good fitness solutions urgent. Veterinary advice and public campaigns further boost the move toward active care.

Market Segmentation and Trends

The market splits into services, equipment, and software. Today, services lead and should expand at a 6.6% CAGR over the forecast period. This part covers agility classes, gym sessions, aquatic therapy, and yoga. Urban living and busy routines push many pet owners to external services. More owners now choose extra support like dog walking or tailored fitness classes. Advanced services such as hydrotherapy and physiotherapy are also growing. These are crucial for pets after surgery or with mobility issues.

Insights by Pet Type

Dogs now hold 72.2% of the market share as of 2023. They need more exercise than many other pets. Owners learn that regular activity stops obesity problems. This fact strengthens demand for fitness products and services made for dogs.

Regional Highlights

In North America, the United States stands strong. Its pet fitness care market should grow at a 6.1% CAGR through 2032. More owners know that many pets in the U.S. need help. Studies show that 59% of dogs and 61% of cats here are overweight or obese.

In Asia-Pacific, China now grows the fastest. Rising pet ownership and higher incomes push its market. The pet count in China jumped from 170 million in 2018 to 220 million in 2022. This surge boosts the need for pet fitness care.

In Europe, Germany shines. Its pet culture and focus on health make fitness products popular. German pet owners now demand more specialized options for fitness care.

In the Middle East and Africa, Saudi Arabia now looks promising. Its market grows at 6.4%, thanks to rising pet ownership and health awareness.

Competitive Landscape

Competition in pet fitness care is tight. Big companies and small businesses now try hard to lead. They invest much in research and development. These companies now form partnerships and merge to strengthen their positions.

Key players in this market include:

  • Agility by Carlson
  • Wag Brands (dogPACER)
  • FitBark
  • FitPaws
  • Frolick Dogs
  • GoPet
  • Gyms For Dogs
  • Kathy Santo Dog Training
  • Pet Yoga
  • Splash Canine Swim Club
  • Tractive
  • Whistle Labs
  • Woozelbears

Recent Developments

In June 2024, Pawfit, part of Latsen Technology, introduced a new pet location and activity tracker for U.S. pet owners. The Pawfit 3 tracker offers waterproof features and uses LTE (4G) technology. This design gives strong coverage and tracks pet activity with precision.

As the market grows, new ideas and tools continue to help pet owners improve their pets’ health. These efforts keep the pet fitness care market on a steady, expanding course.

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