Petbarn Launches Innovative AI Solution for Pet Care
October 2024 –
Petbarn, Australia’s largest pet care retailer and part of Greencross Pet Wellness Company, launches PetAI. This new tool uses generative AI. PetAI was built in a close work with Microsoft and Insight Enterprises. It gives pet owners clear, expert advice and the best pet care choices.
Introducing PetAI
PetAI came out in October 2024. It acts as a smart helper. Users visit Petbarn’s website or the new Petbarn App. It uses Greencross’ deep pet knowledge. PetAI makes pet care simple for Australian pet parents. It aims to keep pets happy and healthy.
Mark Norris, Chief Information Officer at Greencross, said,
“PetAI is a strong step in our plan for a better customer experience. It puts expert advice and quick, personal ideas right at pet owners’ fingertips. Our work with Petbarn and Greencross Vets shows how far we can go with new ideas.”
A Comprehensive Approach to Pet Wellbeing
PetAI helps pet owners with every pet care need. It aids with walks, vet visits, grooming, and feeding. Petbarn weaves AI into its online tools and its app. This supports customers along with the help found in its stores and Greencross Vet clinics.
PetAI runs on new Microsoft tools. These tools include Azure OpenAI Service, Azure AI Search, and Azure App Service. The close work means Greencross has the AI strength to grow. PetAI now offers clear advice so that pet owners keep their pets well.
Addressing Unique Pet Care Queries
PetAI also answers fun, odd questions from Australians. Pet owners ask things like:
- “Is it safe for my dog to eat Vegemite toast?”
- “When do puppy teeth fall out?”
- “How can I stop my cat from climbing the Christmas tree?”
- “What’s the best way to train my puppy not to chew on furniture?”
- “What’s the best way to introduce my puppy to other dogs?”
These questions show that PetAI handles many topics. It works as a broad guide for pet owners.
Collaboration for Innovation
Sarah Carney, National Chief Technology Officer at Microsoft Australia and New Zealand, said Petbarn is the first regional retailer to use Microsoft’s generative AI like this. She said AI now changes how stores meet new needs quickly.
The work on PetAI began with online discovery sessions. Microsoft led these ideas workshops. Greencross explored how to bring AI into customer care. Teams from Insight joined to build PetAI. They made a tool that uses extra data and multi-agent models. This helps PetAI work with different pet care tasks while also managing products.
Veli-Matti Vanamo, Chief Technology Officer for Asia Pacific at Insight, said,
“PetAI shows how real AI can change how companies connect with their customers. This work makes brands like Petbarn strong in loyalty.”
Conclusion
Petbarn sets a new bar in pet care. PetAI mixes top AI tools with deep pet care know-how. It stands as a key helper for pet owners who want the best for their companions. PetAI’s impact will keep on growing. Early users already enjoy this fresh take on pet care.
For pet owners wanting a better pet care plan, PetAI is ready on the Petbarn App.
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