Petbarn Launches Innovative PetAI to Revolutionize Pet Care in Australia
Sydney, Australia — Petbarn leads pet care retail in Australia. It belongs to Greencross Pet Wellness Company and now unveils a new AI tool. The tool, named PetAI, uses generative AI to offer advice and product picks. PetAI grows through work with Microsoft and Insight Enterprises. It gives pet owners help with care, close to their needs.
Introducing PetAI
PetAI launched in October 2024 on Petbarn’s website. It now runs on the Petbarn App, too. Thousands adopt the AI tool; it helps care for pet health and wellbeing. Mark Norris, Chief Information Officer at Greencross, praised the launch. He said, “PetAI marks a leap in our strategy. It gives pet owners expert advice and personal solutions. They get help right at their fingertips from Petbarn and Greencross Vets.”
This tool shows care for pet owners. It supports daily walks, grooming, vet visits, and nutrition. Mark added, “By putting PetAI in our App and online, we help Aussie pet parents do their very best for their furry friends.”
Advanced Technology Integration
PetAI builds on strong Microsoft tools. It uses Azure OpenAI Service, Azure AI Search, and Azure App Service. Microsoft helps Greencross build a firm AI foundation for PetAI.
PetAI now answers standard health queries. It also takes on fun, unique questions from Australian pet owners. For example, some ask:
- “Is it safe for my dog to eat Vegemite toast?”
- “When do puppy teeth fall out?”
- “How can I stop my cat from climbing the Christmas tree?”
- “What’s the best way to train my puppy not to chew on furniture?”
- “What’s the best way to introduce my puppy to other dogs?”
These queries show PetAI connects ideas fast and meets a broad range of needs.
Collaborative Development
Many teams helped craft PetAI together. Petbarn worked with Microsoft in a virtual session and an envisioning workshop. They explored how AI could boost customer services. This work made clear where AI adds strong value.
During the build, Greencross teamed with Insight. They created a retrieval augmented generation tool and a multi-agent model. These methods link ideas and manage many facts. Veli-Matti Vanamo, Chief Technology Officer for Asia Pacific at Insight, said, “PetAI shows AI’s real impact on business and customer care.”
A New Era in Pet Care
Petbarn is the first retailer in the region to use Microsoft’s generative AI at this scale. Now, it leads Australia’s retail landscape. Sarah Carney, National Chief Technology Officer at Microsoft Australia and New Zealand, said, “This launch shows brands like Petbarn embrace AI’s power. We are pleased to be part of this journey.”
As pet ownership grows in Australia, PetAI helps owners get clear, close advice. It shows how technology can join with pet care to make life better for pets and their owners.
For more information and to try PetAI, download the Petbarn App today.
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