Petbarn Launches Groundbreaking AI Solution for Pet Owners
Melbourne, Australia – Petbarn, Australia’s top pet care retailer and part of Greencross Pet Wellness Company, launches a groundbreaking AI solution. The company builds PetAI with close work from Microsoft and Insight Enterprises. PetAI helps pet owners care for their furry friends. Each word in its advice connects clearly to its support words. This tight connection makes the message easier to grasp.
Introducing PetAI
PetAI is an intelligent digital helper that gives clear, personal pet care advice and product tips. It draws on Greencross’ deep pet care knowledge and its own close insights into products. The goal is simple: make pet health and care easier for all pet owners, whether they are new to the journey or seasoned in the task.
PetAI first appeared on Petbarn’s website in October 2024. Thousands of customers now use the tool. PetAI also plays a role in the new Petbarn App, which offers a complete platform for managing pet health.
Expert Insights from Greencross Leadership
Mark Norris, Chief Information Officer at Greencross, praised PetAI. He said, "PetAI leaps forward our customer experience by giving pet owners expert advice and personal solutions at their fingertips." His words show that working with Microsoft and Insight has pushed innovation further. Today, many Australian pet parents enjoy the benefits of this new tech.
Petbarn knows pet care is complex. Managing vet visits, grooming, and feeding are tasks that need care. By adding PetAI online and in apps, Petbarn helps Australians care better for their pets.
The Technology Behind PetAI
Developers built PetAI with Microsoft tools such as Azure OpenAI Service, Azure AI Search, and Azure App Service. This strong tech base ensures PetAI works well and grows with demand.
PetAI links features tightly to provide tailored advice. It answers many questions, such as:
- “Is it safe for my dog to eat Vegemite toast?”
- “When do puppy teeth fall out?”
- “How can I stop my cat from climbing the Christmas tree?”
- “What’s the best way to train my puppy not to chew on furniture?”
- “What’s the best way to introduce my puppy to other dogs?”
Microsoft’s Role in Retail Innovation
Sarah Carney, National Chief Technology Officer at Microsoft Australia and New Zealand, highlighted Petbarn’s success. She said, "Petbarn is the first retailer in our area to use Microsoft’s generative AI on this scale." Her words bring forth the role AI now plays in modern retail, with technology that responds in real time to customer needs.
A Collaborative Development Process
The creation of PetAI moved through clear, well-linked steps. Microsoft led virtual sessions and workshops to help Greencross shape its ideas. These sessions focused on forging tight bonds between pet care and AI. Greencross and Insight then worked closely during design and development. Together, they built features to handle many pet tasks—including bookings and product suggestions.
Veli-Matti Vanamo, Chief Technology Officer for Asia Pacific at Insight, said, "PetAI shows the power of real-world AI to change customer engagement and build loyalty." His comments stress that AI holds strong promise to boost customer care and strengthen the return on investment.
Conclusion
With PetAI, Petbarn now brings smart AI to pet care. Pet owners receive clear, custom solutions that help manage pet health easily. As technology and needs evolve, Petbarn stays ready to use innovative tools for better pet care. To see PetAI in action and to download the new app, pet owners can visit Petbarn’s website.
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