Petbarn Launches Innovative AI-Powered Solution for Pet Owners
Introduction of PetAI
Petbarn is Australia’s top pet care retailer and a key part of Greencross Pet Wellness. It has now launched PetAI, a new tool that uses generative AI. PetAI helps pet owners care for their animals. The team made it with Microsoft and Insight Enterprises. The tool offers advice and product picks to keep pets happy and healthy.
Tailored Support for Pet Owners
PetAI began in October 2024. It acts as a smart assistant, making pet care simple. It uses Greencross’ own knowledge and product insights. Pet owners get help with feeding, grooming, training, and vet visits.
“PetAI represents a significant leap forward in our customer experience strategy,” said Mark Norris, Chief Information Officer at Greencross. “By giving pet owners expert advice and personalised solutions at their fingertips, we are enhancing the overall experience for pet parents in Australia.”
The tool now works in the new Petbarn App, which manages pet health with ease.
Leveraging Advanced Technology
PetAI runs on strong Microsoft tech. It uses Azure OpenAI Service, Azure AI Search, and Azure App Service. This design lets PetAI grow with customer needs. It gives precise advice on products and pet care.
“Petbarn is the first retailer in the region to deploy Microsoft’s generative AI technologies on this kind of scale,” said Sarah Carney, National Chief Technology Officer at Microsoft Australia and New Zealand. She noted that such AI tools help modernise retail experiences.
Engaging with Unique Queries
PetAI answers many pet questions. It deals with health topics like shots and nutrition but also takes on quirky queries. Some include:
- “Is it safe for my dog to eat Vegemite toast?”
- “When do puppy teeth fall out?”
- “How can I stop my cat from climbing the Christmas tree?”
- “What’s the best way to train my puppy not to chew on furniture?”
- “What’s the best way to introduce my puppy to other dogs?”
Collaboration and Development Process
PetAI was built with careful, iterative work. The process began with virtual discovery sessions and planning workshops led by Microsoft. These sessions helped set Greencross’ vision for using AI with customers.
Insight Enterprises played a key role in design and development. Their work built a retrieval-augmented generation tool and a multi-agent system to handle tasks like bookings and product help.
“PetAI exemplifies the remarkable impact of real-world AI solutions in reshaping how businesses engage with their customers and foster engagement and loyalty,” said Veli-Matti Vanamo, Chief Technology Officer for Asia Pacific at Insight. He believes that this launch is the start of an exciting journey.
Conclusion
Petbarn’s PetAI marks a big step in pet care. The new tool uses innovative tech to meet pet owners’ needs. As more customers enjoy its benefits, Petbarn, Greencross, and their tech partners are set to shape the future of pet care. They aim to improve pet care, making it both efficient and enjoyable for pet parents in Australia. PetAI is available through the Petbarn App.
For more information, pet owners can download the Petbarn App and explore the features that help boost pet health and wellbeing.
Download Petbarn App: [Link to App Download]
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