Rover Releases True Cost of Pet Parenthood Report for 2025
Seattle, WA – March 18, 2025 – Rover stands as the world’s largest online pet care marketplace and today it releases its sixth annual True Cost of Pet Parenthood Report. The report digs into pet ownership costs and shows that inflation and tariffs push prices higher. Each word links directly to the next so that you can follow the cost trail with ease.
Significant Cost Increases Expected for Pet Owners
Dog owners face an increase of up to 7% this year. Cat owners face an increase of up to 10%. The report shows that caring for a pet costs about $34,550 over a lifetime for a 10-year-old dog and about $32,170 for a 16-year-old cat. Costs shift with breed, size, health, and lifespan, and cats usually live longer than dogs.
Inflation drives prices upward, and tariffs add further strain. Pet parents are set to pay 11% more for veterinary services. They must also pay 183% more for cleaning supplies, 20% more for grooming, and 85% more for treats and chews. Twenty-eight percent of pet parents worry about buying key items. Half of them fear that tariffs will push costs even higher.
Adoption Costs Declining
Adoption prices drop even as daily pet costs rise. In 2025, new dog adoption costs range from $1,150 to $4,420. New cat adoption costs fall between $750 and $2,715. This trend comes with falling adoption rates. Adopting from shelters remains the strongest choice for pet parents, with adoption costs dropping 19% for dogs and 16% for cats.
Insights from Pet Parents
Dr. Rebecca Greenstein sits on Rover’s Pet People Panel and runs Kleinburg Veterinary Hospital. She notes that people worry about rising pet care costs but stand by their furry friends. She stresses the need to plan finances by making a budget or saving money specifically for pet expenses.
The report draws on insights from 1,000 U.S.-based pet parents and shows:
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Pet Ownership Trends:
20% of pet parents adopted a pet in 2024, and 33% plan to add a pet in the coming year. -
Cost Concerns:
Nearly 48% worry about pet care costs rising over their pets’ lifetimes, and 52% are troubled by tariff impacts. -
Budget Priorities:
Pet food and treats take up a large slice of the budget, and one in three pet parents cuts spending elsewhere to pay for pet care. -
Emergency Preparedness:
About 31% set aside funds for unexpected pet expenses, knowing that costs can change quickly.
The Pet Parenthood Landscape
Rover’s report also maps affordability across U.S. cities. Cities like Parsons, KS and Lawton, OK come out as the most affordable for pet parents. In contrast, Manhattan, NY and San Francisco, CA rank among the least affordable places. The report also finds that 21% of pet parents already include pets in their legal wills, a step that many see as essential planning.
Conclusion
The 2025 True Cost of Pet Parenthood Report breaks down the growing financial demands and changing cost trends of pet ownership. It reminds pet parents to plan ahead and check Rover’s website for even more details and insights.
About Rover
Founded in 2011 and based in Seattle, Rover connects pet owners with a wide network of service providers for boarding, daycare, dog walking, and training.
For further inquiries, please contact:
Kristin Sandberg
Email: pr@rover.com
Phone: 360-510-6365
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