Report Reveals Concerns Over Rising Pet Ownership Costs Due to Tariffs
SEATTLE — Rover’s True Cost of Pet Parenthood Report 2025 shows that most pet owners worry about tariffs. More than half express fear that tariffs will stretch their pet care budgets. Inflation and these tariffs push pet product prices higher. Many people in the U.S. feel this change and worry about what it means for their pets.
Financial Strain on Pet Owners
The report tells us that 52% of pet parents fear tariffs will hurt their ability to cover pet costs. Twenty-eight percent see expense issues with pet products. A survey of 1,000 pet owners made these facts clear. In today’s economy, more people feel the strain of caring for a pet.
Rebecca Greenstein, DVM, a Rover pet panelist and the owner of Kleinburg Veterinary Hospital, says, “I work with pet parents every day. I see that they worry about high costs. I also see that they love their pets deeply.” She points out that budgeting and saving can help. Regular vet checkups and vaccinations also keep costs in line.
Rising Expenses
The study shows pet care is getting more expensive. A 10-year-old dog may cost around $34,550 over its life. A 16-year-old cat may cost about $32,170. As pets live longer, owners face more expense over time. Inflation and tariffs add pressure. Treats and chews may cost 85% more, pet cleaning supplies 183% more, grooming supplies 20% more, and vet fees 11% higher.
Many pet owners feel this burden. Forty-eight percent worry about rising pet care costs throughout their pet’s life. Thirty-one percent notice that pet products grow more expensive than other household and personal care items.
Budgeting Priorities
The survey shows that 69% of pet owners spend most of their pet budgets on food and treats. Around 25% of pet parents now choose cheaper food or other care options to lower costs. Still, 68% stick to quality products, often looking for items that match their own standards. Twenty percent say they will spend more for top-quality items.
Even though many worry about prices, 34% of pet owners list pet care as a low-risk section to cut from their budgets. Thirty-three percent have trimmed costs elsewhere, like in groceries or fun activities, to pay for pet needs.
Insight from Canadian Pet Owners
The report adds views from Canadian pet owners, who face higher lifetime pet costs. In Canada, a cat’s lifetime cost may reach $73,585. A dog can cost up to $53,935 over its life. On a yearly basis, Canadians spend between $930 and $2,400 for cats and from $965 to $4,020 for dogs.
More than half (55%) of Canadian pet owners now opt for Canada-made pet brands or locally sourced items. Even if these cost more, they choose local goods over imports to avoid tariff hits.
Conclusion
Inflation and tariff worries continue to grow. Pet owners in the U.S. and Canada face tight budgets while keeping their pets happy. The study reminds us to manage budgets well and to invest time in finding quality pet care. The report shows how deep the bond between pet owners and their furry friends can be, even when money is tight.
For more details, read Rover’s True Cost of Pet Parenthood Report 2025 on their website.
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