Rover Releases True Cost of Pet Parenthood Report for 2025
Seattle, WA - March 18, 2025 – Rover, the world’s largest online marketplace for loving pet care, today drops its sixth annual True Cost of Pet Parenthood Report. The report shows clear links between rising expenses and inflation or tariffs. It shows new, higher costs for caring for dogs and cats in 2025. ## Increased Costs for Pet Care
The report links a 7% increase in dog care costs this year. For cat care, the cost jump nears 10%. A 10-year-old dog now costs about $34,550 for a lifetime. A 16-year-old cat costs roughly $32,170. The report points to breed, size, and health as factors that pull costs in different ways. It notes that cats, with longer lives, change the care cost landscape.
Inflation pushes up pet expenses. Veterinary fees jump almost 11%. Prices for pet cleaning supplies shoot up by 183%. Other items also jump: grooming supplies rise 20%, and treats and chews climb 85%. In this tight market, 28% of pet parents worry about spending enough on essentials. Half (52%) fear higher tariffs will add to the cost.
Adoption Costs Decline
In a twist, initial adoption costs drop. For 2025, a new dog costs between $1,150 and $4,420. A new cat comes in at $750 to $2,715. The report links this to a 19% drop for dogs and 16% for cats. Falling rates of adoption drive this drop. Families seeking a pet find shelters the most budget-friendly route. Shelter adoption often includes key shots, like initial vaccines and spay or neuter procedures.
Financial Concerns Among Pet Parents
The report finds strong financial worries among pet parents. It links 20% of owners to new pet arrivals in 2024 and shows 33% are keen to add a pet in 2025. Yet, 48% worry about long-term costs. Many adjust how they spend to meet these rising costs.
Dr. Rebecca Greenstein, a Rover Pet People Panelist and owner at Kleinburg Veterinary Hospital, stresses a careful budget. She says, “A pet’s lifetime cost may seem huge. A healthy dog or cat can live ten years or more, and their love sits beyond any price.”
Budgeting for Pet Parent Costs
The report ties 69% of pet owners to a big pet food and treat budget. To meet these bills, 33% cut back on other spending. Another 25% change their lifestyle. They choose cheaper pet food or care and still hold on to quality. Two out of three pet owners (68%) link product quality to their personal choices. They use size (52%), breed (52%), and cost (35%) as key links in their pet decisions.
Preparing for the Unexpected
Many pet parents now build a safety net as expenses rise. The report links 31% to saving money for emergency vet visits. Another 30% keep track of spending or plan a budget. And 18% move to get pet insurance. In an interesting link, 21% add their pet to legal documents. Four out of nine (44%) want more tax benefits to ease pet care costs.
City-Specific Cost Considerations
The report maps major cost links across U.S. cities. It names cities like Parsons, KS; Lawton, OK; and Anniston, AL as the most affordable for pet parents. In contrast, it ties Manhattan, NY; San Francisco, CA; and Greenwich, CT to the least affordable categories. Geography, it shows, is tightly linked to pet ownership costs.
For a full view and the entire report, please visit Rover’s official website.
About Rover
Rover was built in 2011 in Seattle. It links pet parents with caring providers. The site offers pet sitting, boarding, dog walking, and more. For more details, visit www.rover.com.
Contact:
Kristin Sandberg
Email: pr@rover.com
Phone: 360-510-6365
Source: Rover’s True Cost of Pet Parenthood Report, March 2025.
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